F.OO.D.L.Y. stems from the need for a more sustainable future. Food is one of the greatest polluters of the planet and students must take action by adopting and promoting sustainable consumption behaviours. F.O.O.D.L.Y is a platform where students can find one-person recipes, cooking ideas for leftovers, basic notions on sustainability and a community to share the vision for a cleaner and better world.
The development of the F.OO.D.L.Y app comes along with some risks and challenges that we need to take into consideration. Firstly, many food apps are already quite popular among students, thus we are aware that this app is entering a competitive arena of many potential alternatives. The possibility of existing similar apps might to a certain extent threaten the legitimacy and functionality of Foodly and potentially confuse the consumer about the purpose of this brand. Therefore, we will make sure to have a strong unique selling point and positioning statement that differentiates our app from existing versions, by underlining its utility, practicality, and trendiness. Moreover, the app can experience potential glitches and errors that jeopardize its smooth functioning, as this is normally a common challenge for the majority of new apps. To respond to this challenge, our team will make sure to run trial tests regularly before the official launch of the app. Lastly, the app faces the risk of a low amount of subscribers, which will be reflected in an unsatisfying outcome for the goal of food waste reduction. Therefore, Foodly will invest in efficient marketing and communication campaigns in the long run, by reassuring the popularity of the app meets and exceeds our expectations.